Williamston – Snow may have delayed the originally scheduled ceremony, but Thursday, January 6, the first recognition ceremony for those who have learned about sustainable farming for-profit was finally held at Martin Community College.
According to Marvin Davis, director of Martin County Economic Development Corporation, this is the first class of Martin Community College in cooperation with Martin County EDC and others for the Farmers Fresh Market program. The Farmers Fresh Market program helps farmers connect to restaurants via the Internet to sell their products.
There are 18 people in this class, which was called, “Horticulture for Dollars.”
Walter Whifield, executive director of continuing education at MCC welcomed the public officials, those who took the class, and other guests. He thanked the Farm Fresh program for coming to this area.
“You could have gone to 99 other counties, but you chose Martin, and we appreciate it,” Whitfield said.
“As Walter said, we were indeed fortunate that we were chosen as one of the two places in North Carolina for Foothills Connect to extend this very good thing they have done,” said Marvin Davis, director of Martin County EDC.
“Thank you, Tim, for selecting Martin County to do that.”
Rockingham County is also participating in the Farmers Fresh Market Prorgam.
Tim Will, president of Foothills Connect, was one of the speakers for the evening. Foothills Connect developed the Farmers Fresh Market program four year ago.
Will recently received the Purpose Prize. Davis described it as the “Nobel Peace Prize for those who are in second or third careers that make a significant difference in people’s lives throughout the country.”
He was awarded the Purpose Prize for bringing broadband to Rutherford County and creating the online ordering system that helps local farmers sell produce directly to Charlotte restaurants. He was one of five Purpose Prize recipients to be awarded $100,000, which he put back into his organization.
Will told attendees that the changing economy demanded access to broadband. He said he was inquiring as to why broadband was not available in rural areas and was shocked when he was asked, “Why would a farmer need broadband?”
“Well, that question has been answered,” Will said. “How about so they can sell their product over the Internet, absolutely fresh, and just-in-time for delivery to eager customers in urban areas. And, that’s what you’re getting ready to do.”
He said the Farmers Fresh Market Program is expanding in North Carolina. Will is also preparing to make presentations in South Carolina and Kentucky, and hopes one day that the program will be nation-wide.
“You’re the first of a revolution,” said Will. “Your food is in demand, and I’m so proud you took the first step.”
Jeff Ivey, manager of the Farmers Fresh Market program in Martin County, explained how he has been working with restaurants on the Outer Banks and in the Greenville area, in an attempt to discover what they need.
Some things that restaurants have requested include collards, strawberries, tomatoes, peppers, and herbs. Now, Ivey said, it’s time to figure out the quantities of these products that are needed.
“This is an opportunity, but it’s also a commitment,” he said. “People want your products.”
Tony Kleese, a noted horticulturist and food provider, taught the class. He told those in attendance about a statewide campaign where businesses commit to purchasing 10 percent of their products locally.
“Cooperative Extension is supposed to have a person dedicated in this county who is to lead this effort. That’s another big piece of this,” Kleese said.
After the commitment by businesses, the concern will then be who is going to provide that 10 percent.
Kleese and Charlotte Griffin, chair of the Martin County Board of Trustees, presented certificates to those who had completed the class.
“I’m excited about the program. I think it’s a great opportunity for people in our area.
I think it can become a driving force…because in the end, people are going to eat. And why shouldn’t we profit from it?” Griffin said after the certificates were handed out.
A class focused on Agricultural Entrepreneurship has been scheduled to start January 24 that will run on Mondays until March 14 from 6pm to 9pm at MCC. Contact MCC at (252) 792-1521 for more information.